“How can we leverage our company’s strengths to maximize our contribution to society?” This was the first question that came to mind when I took over as CEO of our family’s 50 year old sanitation services business.
For me, the three key words that summed up the services we offer were “Asia,” “Environmental Health” and “Food Safety.”
Japanese society places a strong emphasis on food safety and a clean environment; standards of quality control in food manufacturing sites and food-related services are generally high. However, the rest of Asia sometimes lags in the application of these kinds of standards. Although the region’s economic growth has been remarkable, the pace of improvement in the workplace environment has tended not to keep up with economic growth. In addition, there is a dearth of private operators with management skills and know-how to deal with these challenges.
Whilst the internet has a wealth of easily accessible information on management know-how, businesses are faced with a never-ending stream of challenges in the actual workplace: for example, maintaining staff motivation, or sustaining high hygiene standards against the backdrop of staff shortages. Our company is focused on the workplace and the factory floor. Our aim is to help our customers establish “Hygiene and Cleanliness” as a naturally embedded core principle of their workplace culture.
In our opinion, being passionate about improving the workplace is the key to solving hygiene issues.
Our approach at Dynamic Sanito and HYSIA goes beyond textbook manuals and traditional consulting. We go onto the factory floor and into the workplace to understand our customers’ issues and concerns. We work together with them to find effective solutions.
We don’t believe we can solve every problem on our own. By collaborating with trusted partners in every region, we offer a combination of world-class solutions and local level service. Each one of our teams undertakes shared training programs and site visits. They are actively engaged in daily communication whether via practical or through IT. Team members from various backgrounds interact with each other and work passionately to create a framework for sustainable long term growth. Our aim is to foster a mindset that is focused on positive growth initiatives, with our customers’ staff fully included in the conversation.
Crossborder considerations are increasingly important in the field of food safety.
On the domestic front, Japanese companies are dealing with issues such as greater pressure to adopt internaionally recognised food safety standards, HACCP (Hazard Analysis and Critical Control Point) becoming compulsary, and managing increasing number of foreign workers. On the other hand, many Japanese companies expanding overseas struggle to achieve their extremely high standards of quality control in the foreing environment. We offer solutions for both types of situations.
Dynamic Sanito and HYSIA are committed to resolving these challenges.
Please feel free to contact us regardless of whether you are in Japan or overseas.
Taro founded Dynamic Sanito SEA (HYSIA Singapore) in 2016 and became the CEO of Dynamic Sanito Inc. (HYSIA Japan) in 2019. He worked in various divisions within the company, including food safety consulting, hygiene process management, pest & microbial control since 2009.
Since the establishment of the Singapore business in 2016, Taro has been responsible for the company’s domestic and international expansion under the brand name of HYSIA. The company now has a franchise partner in Taiwan, customers in Malaysia, Thailand, Vietnam, Cambodia and Indonesia.
Prior to joining Dynamic Sanito, Taro worked as an analyst at ODS (Japan) in the Global Marketing and Consulting Division, focusing on international brand strategy projects for Japanese electronics manufacturers and automakers. He also worked as a HR strategist at international HR consulting companies in Melbourne (Australia) and Tokyo, where his primary responsibilities were team building and recruitment projects for American & European investment banks.
Other roles and qualifications
2019: Appointed Vice Chairman of Federation of Asian & Oceania Pest Managers Associations (FAOPMA)
2018: Lecturer at Kasetsart University, Thailand, for the Ministry of Agriculture, Forestry and Fisheries Project, “Japan-ASEAN: Joint Public-Private Food Industry Human Resource Development Project” (covering food safety management, HACCP, IPM)
2003: Graduated from Royal Melbourne Institute of Technology (TAFE Management and Marketing Department)
2001: Graduated from Akita National Institute of Technology (Environmental and Urban Engineering)
|Trading name||Dynamic Sanito Inc.|
|Capital||25 million yen|
|Number of employees||30 (as of July 2020)|
|Business overview||HYSIA / Food sanitation consulting services / Pest management / Equipment maintenance / Support for overseas expansion|
|Location||AKITA (Head office) 175 Sangoden, Soto-asahikawa, Akita City, Akita Prefecture 010-0802 （Dynamic Sanito Inc.） TEL: 018-868-2568|
|TOKYO L7 Toranomon 40MT Bldg, 5-13-1 Toranomon, Minato-ku, Tokyo 141-0021 TEL: +81 3 4540 1714|
We provide services in Japan, Asia and Oceania.
|Tokyo||L7 Toranomon 40MT Bldg, 5-13-1 Toranomon, Minato-ku, Tokyo|
1-26-5, Kawanishi-cho, Takatsuki City, Osaka-Pref. （Semco Co., Ltd.）
|Singapore||Dynamic Sanito SEA Pte. Ltd. (HYSIA Singapore) 11 Keng Cheow Street # 04-10 Singapore 059608 TEL: +65 3159 4594|
|Taiwan||HYSIA Taiwan2F, No.7 Ln, 15. Fuguo Rd. Taipei|
|Malaysia||Entopest Environmental Services Sdn Bhd (HYSIA Malaysia) Kuala Lumpur Warehouse F, Lot 3, Kompleks FELDA Persiaran Selangor, Sekshen 15, 40200 Shah Alam, Selangor Darui Ehsan|
|Penang 59, 1st Floor, Persiaran Mahsuri, 1/3 Sunway Tunas, 1190 Bayan Lepas, Penang|
|Johor Bahru 19-01, Jalan Setia Tropika, 1/28, Taman Setia Tropika, 81200, Johor Bahru, Johor|
|Vietnam||HYSIA VietnamHa Noi7th floor, 34 Giang Van Minh, Ba Dinh, Ha Noi|
|Australia||HYSIA AustraliaMelbourne38 Amelia Street, McKinnon, VIC 3204 Melbourne|
|First generation||The business began in 1969 when Keiko Kanazawa, the wife of a candy wholesaler in Odate in Akita Prefecture, started up a rodent removal business. She was the youngest of 13 children, the daughter of a farming family in Hinai-cho, Akita Prefecture (now Hinai, Odate), an area famous for the Hinai breed of chicken. She married into the Kanazawa family which at that time ran a candy wholesaling business in Odate. The warehouse of this candy business had a problem with rats. Keiko was so concerned by this that she read up and studied rat biology and habits, and became an expert on the subject of rat control. This expertise led her to found Dynamic Sanito. Although she was the mother of three children, she worked hard to expand the business, including opening a service branch in Tokyo to handle the pest control operation for Haneda Airport Terminal Building. The business developed rapidly as a pest control company offering a comprehensive range of pest and microbial control services. Keiko was passionate about developing her knowledge of the industry and regularly attended the annual NPMA convention in America, as well as offering the benefit of her technical expertise to local authorities in China where her knowledge was in strong demand. Her contribution to the industry was recognized when she received an award from the Emperor of Japan.|
|Second generation||Keiko Kanazawa’s sons, Yoshihiro and Akira, took over the management of Dynamic Sanito as Representative Director and Senior Managing Director, respectively. One day, one of their major clients told them, “You know what? The reason our company has such a strong track record on food safety is all down to you.” Yoshihiro and Akira felt this praise was a slight exaggeration, but it inspired them to raise their service offering to a higher level. In addition to pest control, they established a new department to offer a comprehensive range of hygiene solutions, including consulting services on HACCP/food safety, bacterial and microbial control and training and education initiatives. In addition, they were committed to improving the quality of the management of their own business and ensured that the company took its corporate social responsibilities very seriously. These included safety in the workplace, support for employee mental and physical health, responsibility for the environment and compliance. Today’s executives in the company who are responsible for the day-to-day running of the business all started out during this period. This provides a robust foundation for the company’s future growth.|
Taro Kanazawa, son of Yoshihiro, took over the business in 2019 and is now working hard to drive the company’s international expansion. In 2019, the Singapore business moved into profit and tripled the capital by raising funds through a third-party allotment of capital to SEMCO. In the same year, Hysia Taiwan was established and also began providing its services in Malaysia, Thailand and Vietnam. In Japan, the company continues to expand and enhance its services to domestic customers in cooperation with its overseas teams. The domestic business has also raised funds through a third-party allotment of capital to Fidea Capital).
Hysia’s mission is to be a leading provider of comprehensive hygiene solutions in Japan and Asia.